BC Cancer
Advance Care Planning
We partnered with BC Cancer to create a 4-minute animated video demonstrating the importance and process of advance care planning (ACP).
Background
Advance care planning (ACP) is the process of thinking about and writing down your wishes and instructions for your health. It includes choosing the people you want to make decisions for you, if you cannot speak for yourself. BC Cancer needed resources educate staff on ACP, highlight its positive impact on patient care, and encourage effective advance care planning.
Solution
We partnered with BC Cancer to create a 4-minute animated video demonstrating the importance and process of advance care planning (ACP). The video focuses on the patient journey through a first-person narrative, utilizing 2D animation to elicit emotions and emphasize the value of ACP. The primary audience includes healthcare providers at BC Cancer, such as nurses, allied health members, and physicians, with the video being used during nursing orientation and ongoing education.
Services Provided
Impact
By combining visual storytelling and educational content, this project fosters a cultural shift at BC Cancer, promoting the importance of ACP and empowering staff with the knowledge and motivation to support patients effectively.
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