Insights to provide you with a better understanding of people, culture, and technology.
We’ve all heard of explainer videos by now. Love ’em or hate ’em, they work. In fact, they’re so successful that they’ve spawned an entire industry of software (Toonly, Vyond, Doodly etc.) and media channels. On the other hand, we have the Engager video where the primary purpose of is to engage the learner. They
“Emotional Granularity” is the ability to describe and differentiate between the many nuances and variations within a broader category of emotion.
Thoughtful sound design can provide memorable feedback, it can make an interaction seem more natural or immersive, and it can give you another tool for reinforcing your message.
In the emotional or affective realm of perception, animation is king. Lifelike movement has the ability to engage, delight, and express emotion and personality. Movement is a basic logical extension of human–computer interaction, the way we communicate with our devices and they communicate back to us.
What can we learn from improv beyond “yes, and…”? How to use statements. Every situation will have a different dynamic and expectations attached to it. Trying to understand the other person’s expectations and goals and your own can help you decide what to do.
When you have an LMS designed by engineers to be a checklist, sold by an overpromising salesperson, meeting a storage unit buyer—you have a surefire recipe for bad employee experience, and it’s really hard to crawl out of due to switching costs the longer you let it drag on.
By now, you’ve probably heard of the benefits of gratitude journaling (and journaling in general). Listing and describing things I’m grateful for has saved me many times in life by helping me pay attention to and appreciate the little things that make life wonderful.
What if we practiced this with intention directed towards humility?
By observing and interacting with real people doing the actual work, you learn about the steps, but you also learn about the decision making process, how they perceive the task, and why they do—or don’t—perform it a certain way.
How much do people value learning new things, compared to how much they feel the need to protect what they already know? Knowers tend to shut down ideas, while learners are more open and seek out contrary knowledge to increase clarity or their understanding of the whole picture.
One of the most valuable topics to understand when designing digital learning experiences with multimedia is dual channel processing.
This describes how our brains process auditory and visual material through different channels, and has significant ramifications for managing and guiding attention.
This is your chance to make a difference for your audience and organization. Reach out, we’ll be happy to answer all your questions as soon as possible.