Hot Takes

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Insights

How is Customer Education Different From Marketing?

Customer education often starts as a marketing initiative, which comes with surprising challenges. There are some very clear parallels between industries—however, there are some significant ...
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Technology

LMS Platform vs Content

A common mistake when selecting a LMS platform is to think of your LMS and resources as the same thing—they are not, and you’re likely ...
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Insights

7 Easy Ways to Improve Pre-recorded Webinars

There are so many simple ways to improve this format and make it more accessible and useful! You don’t need to throw it out, but ...
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A video player surrounded by emojis showing different emotions: heart eyes, smiling, surprised. Insights

Engager Videos vs Explainer Videos

We've all heard of explainer videos by now. Love 'em or hate 'em, they work. In fact, they're so successful that they've spawned an entire ...
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Insights

The Value of Emotional Granularity

"Emotional Granularity" is the ability to describe and differentiate between the many nuances and variations within a broader category of emotion.
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Insights

Using Sound Design in Learning Experiences

Thoughtful sound design can provide memorable feedback, it can make an interaction seem more natural or immersive, and it can give you another tool for ...
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