Live in-person leadership training or workshops can be truly transformative.
The embodied experience, the presence, and the social learning truly can’t be replaced.
This is a good thing and a bad thing: it’s nearly impossible to effectively replicate and scale the magic in the room.
On the one hand, you have unique experiences in a dynamic social environment! Woohoo.
On the other, you struggle to grow your business because you always need to be physically there.
From the participant perspective, they usually remember the way it made them feel and a few relevant takeaways that were particularly significant for them at that moment in time.
But what if they could get way more value from your program?
And what if you didn’t have to choose between in-person OR digital?
There are many ways to enhance or scale an in-person program or business using digital resources, tools, and platforms.
Ideally for both you and your learners would likely be a well-rounded suite of connected experiences and easy to find, review, and use pre-during-and-post training resources.
Unfortunately, even many successful programs I’ve taken are limiting their impact and the experience of their learners by not leveraging the digital potential of their content.
They’re playing on hard-mode, missing out on high value opportunities that would allow them to achieve much more long-term success with only a bit of additional short-term effort.
By developing digital systems, you can leverage automation and rich data to make your life and business more efficient and effective; while improving the digital experience and accessibility of your program lets you scale, attract new customers 24/7, and retain existing customers.
The core of successfully converting in-person training into a digital format (or a blended: live virtual or in-person training enhanced with digital tools and supports), is your content.
Your content is your domain expertise, the knowledge and practices that you know inside-and-out. It is also your experience with the activities, discussions, and questions of participants. To prepare for a digital upgrade, you need to first identify where and how your in-person content can be enhanced digitally.
Assessing Your Content Readiness
If you have an existing in-person leadership training program that you’re looking to enhance digitally or to convert into a digital format, we created a free Content Readiness Strategy Assessment tool to help you identify the opportunities and gaps in your current state so you can move forward with confidence.
We made this tool to help leadership training and leadership development professionals navigate the journey of digital transformation, because upgrading your program with a better digital experience or making an online version of a workshop is so much more than just uploading some videos and slides.
The Content Readiness Strategy Assessment tool covers the five areas we see clients struggle with the most when looking to digitize their training. It then provides personalized feedback for your situation.
Each statement on the assessment is an opportunity area. You will rate each statement out of five to see where the biggest opportunities are for your business right now. We hope you find this tool helpful!
Get Your Personalized Scorecard
Need expert guidance on your digital transformation journey? Hot Neon Learning helps leadership training companies digitize and scale their programs. Learn more about our consulting, video production, interactive development, and platform implementation services at hotneon.ca.
