About The Project

Our friends at Great Minds Interactive Studio called on Hot Neon to come up with an animated video as part of the Stand Up for Alberta’s Native Trout campaign they developed with the Native Trout Communication Collaborative. Our role was to come up with a video concept based on a few key messages and the early branding prototypes designed by the talented BarunFox duo. Great Minds wrote the script and we came up with some rough storyboard ideas which were approved by the large committee. From there, we went on to provide a more detailed storyboard and animatic before moving to motion and sound design, working collaboratively with the stakeholders throughout the process. You can see some behind the scenes process images below and watch the full video. Visit the website at albertanativetrout.com to see the full project.