We created an online learning hub full of resources about trout conservation in Alberta as part of the Stand Up for Alberta’s Native Trout campaign we developed with the Native Trout Communication Collaborative.
The site is a custom Webflow page with several custom interactive toolkits and an animation telling the story of Alberta’s Native Trout based on a few key messages and the early branding prototypes designed by the talented BarunFox duo.
We wrote the script and we came up with some rough storyboard ideas which were approved by the large committee. From there, we went on to provide a more detailed storyboard and animatic before moving to motion and sound design, working collaboratively with the stakeholders throughout the process. You can see some behind the scenes process images below.
Visit the website at albertanativetrout.com to see the full project.